When it comes to words, Suzanne Wintrob certainly knows how to make them sing.
A dynamic writer, storyteller and strategic thinker, Suzanne has an outstanding track record for developing compelling editorial that makes headlines and launches companies and brands. She has written for a wide range of newspapers and magazines including the National Post, Toronto Star, Globe and Mail, Financial Post Magazine and Hello! Canada.
As a regular contributor to the National Post’s Homes Section, Suzanne gained tremendous knowledge about the Greater Toronto Area’s booming condominium market. In fact, she once penned a 15-part series called Street Smarts that took her on a tour of many of Toronto’s vibrant neighbourhoods and delved into the scores of condo projects reshaping them.
But Suzanne’s expertise goes well beyond real estate and home décor. While freelancing for Financial Post Magazine, she covered such diverse topics as corporate diversity, Canada’s female powerhouses, and the challenges of working in dangerous countries. On the business front, she explained personal finance and wealth management tips and tricks to Toronto Star readers in terms they could easily understand. She knows technology, too, having spent a decade as a journalist and editor at Computing Canada newspaper and subsequently serving as a public relations writer for many of the country’s leading high-tech companies.
On the PR front, Suzanne has worked at several high-profile public relations firms as their in-house writer. She infuses a journalist’s perspective into every PR project, a skill that has proved a valuable asset for clients in shaping their story for the media. Suzanne’s specialties include corporate backgrounders, customer and employee newsletters, customer case studies (aka “happy customer stories”), bylined articles, media material, ad copy and web copy. She has worked as a corporate writer for Bank of Montreal (BMO), writing many of the bank’s press releases and appointment notices, and she has written dozens of lawyer bios for global law firm Dentons.
Suzanne also has a fascination with Britain’s Royal Family and, in recent years, has enjoyed delving into all things royal as a contributing editor and copy editor at Hello! Canada magazine. Perhaps it’s in Suzanne’s genes, as her mother, Kitty Wintrob (née Simmonds), was born in London’s East End and has chronicled her pre-war years as a child evacuee in an engaging memoir entitled I’m Not Going Back: Wartime Memoir of a Child Evacuee. As a young girl, Kitty watched Queen Elizabeth’s 1953 Coronation along with the thousands who crowded London’s Pall Mall. Jolly good!
If that’s not enough, Suzanne loves writing songs – not her own, but rewriting lyrics to popular tunes and then belting them out at birthday parties, anniversary celebrations and family gatherings. And she’s often called upon to pen speeches for weddings, Bar and Bat Mitzvahs and other special occasions, turning other people’s thoughts into moving words and memories.
So what are you waiting for? Let’s get writing!